Looking to get more out of your Times Square? Join the Crossroads Program

Crossroads is the Alliance's free benefits program for local employees and residents. You work or live in Times Square — and we want to help Times Square work for you. That means helping you discover the the best of the district, through everything from exclusive discounts at neighborhood businesses to information about new business openings, local events, historical tidbits, and everything else we think might be relevant to your life in Times Square.

After all, whether you work backstage or in an office, whether you check customers out at a register or check guests in at a hotel desk, whether you bus tables or clean rooms, whether you live here or you just feel like you do... you put time and energy every day into making Times Square a creative and vital space. You deserve something in return.

Our primary way of keeping in contact with you and keeping you informed is through our monthly Crossroads Newsletter, where we tell you about new discounts, upcoming events, and various other things taking place in the district — as well as sending out the occasional survey so we can hear back from you. Sign up for the Crossroads Newsletter at the link below; make sure to specify that you live or work here, or the option won't appear!

(Do you work here and also want to receive our weekly stakeholder email with business resources and more? Sign up to receive Stakeholder Updates here.)