Along with everyone else, we are following everchanging updates regarding COVID-19. Our focus is to continue to monitor and collect information about how the virus and concerns about it are affecting Times Square specifically and to synthesize and share relevant information from government and industry groups.

Stay connected and alerted about emergency situations by following the NYC Office of Emergency Management.

New Yorkers are encouraged to text “Covid” to 692-692 for updates.

Alliance Stakeholder Updates

If you work at or own a business in Times Square and want to receive updates about business-oriented grants, resources, webinars, and more, make sure to sign up for our regular Stakeholder Updates. You can see the five most recent weekly updates below:

Stakeholder Update 12/29
Stakeholder Update 12/22
Stakeholder Update 12/15
Stakeholder Update 12/08
Stakeholder Update 12/01

Financial Relief Resources:

For the Arts Industry:

The Actors Fund is curates and updates a list of emergency financial assistance grants and other resources for artists and those in the arts industry.

For Businesses:

The U.S. Small Business Association (SBA) has resumed taking new applications for its Economic Injury Disaster Loan program from all eligible businesses and nonprofits. As a reminder, eligible borrowers must have 500 or fewer employees and be able to prove COVID-19's effect on their business.

Empire State Development announced recently that Paycheck Protection Program (PPP) participants are now eligible to receive low-interest loans from the New York Forward Loan Fund (NYFLF). Small businesses, including small residential landlords and non-profits, that did not receive loans through the PPP are also still invited to apply.

Employee Retention Credit
Please be advised that the Consolidated Appropriations Act, 2021 (CAA 2021) broadened the applicability of the Employee Retention Credit (ERC), bringing eligible employers the ability for greater financial relief. Under the CAA 2021, there was a retroactive change to how the ERC can now be used in tandem with the Paycheck Protection Program (PPP) loans.  Prior to the CAA 2021, an entity was not permitted to file for the ERC if it had received PPP funding. With the new provisions outlined in the CAA 2021, an “eligible” entity may now file for the ERC even if it has received PPP funding as long as the same payroll amounts are not claimed for both the ERC and for PPP forgiveness. We encourage all district employers to review the provisions of the ERC and to discuss their eligibility with their financial advisors and payroll providers.

Restaurant Resiliency Program
The Restaurant Resiliency Program sets aside $25 million to provide grants to restaurants that offer meals and other food-related items to New Yorkers within distressed or underrepresented communities. The Program will partner with New York's network of food banks and emergency food providers to purchase prepared meals from New York restaurants and deliver them to families in need.

New York City Musical and Theatrical Production Tax Credit
The New York City Musical and Theatrical Production Tax Credit is a two-year program that will offset some of the costs associated with producing a show, including production costs for sets, costumes, wardrobes, makeup, technical support, salaries, sound, lighting and staging. Companies can receive tax credits of 25% of qualified production expenditures. First-year program applicants can receive up to $3 million per production. Applications must be submitted prior to the first paid performance.

New York State COVID-19 Pandemic Small Business Recovery Grant Program
The New York State COVID-19 Pandemic Small Business Recovery Grant Program provides flexible grant assistance to currently viable small businesses, micro-businesses, and for-profit independent arts and cultural organizations in New York that have experienced economic hardship due to COVID-19. Grant awards will be calculated based on gross receipts for 2019.

Vaccinations, Testing, and PPE for Businesses:

Vaccination appointments and walk-ups are available at the ATC Vaccination Center Times Square in the former NFL Experience space.

Mobile Vaccinations for Restaurant and Delivery Workers
New York City has launched a mobile vaccination effort to reach more New Yorkers, and the first bus is focusing on restaurant and delivery workers. Relief Opportunities for All Restaurants (ROAR) will lead outreach efforts to restaurant workers, helping them sign up for appointments both ahead of time and on-site. Vans will have live interpretation on-site and vaccine materials in 12 languages. Restaurant and delivery workers can schedule appointments by emailing or by calling 833-762-7692.

CTS Mobile Testing Locations in Times Square
CTS Mobile Testing has COVID-19 testing sites on the Broadway Plaza between 44th and 45th Streets, the Broadway Plaza between 42nd and 43rd Streets, and Broadway at 47th Street. Head to any of the vans and tents to get your swab at no out-of pocket expense to you. Rapid and PCR testing are available daily as follows: Monday through Saturday from 9am – 1am and Sunday from 11am – 11pm.

Rapid Testing Location in Times Square
As part of the NY Forward Rapid Testing Program, HealthWorx has opened a public COVID testing clinic at 5 Times Square in the old Sephora location. The clinic is open 7 days a week from 9:00am – 7:00pm and offers both Rapid Antigen Tests ($30) and Rapid PCR Tests ($100) with results available in 15 minutes. Walk-ins are accepted, or schedule an appointment with the link below.

Testing WorxWell
Developed in partnership with Northwell Health and Rapid Reliable Testing, Testing WorxWell is a non-invasive, accurate COVID-19 PCR testing program designed for organizations to monitor employee risk from current and future COVID variants. Testing WorxWell includes convenient on-site clinics, integrated scheduling, and seamless digital delivery of results. Organizational leaders are provided with aggregate testing results and trends to identify potential risks in their workforce and the option to activate a fully-integrated contract tracing wearable solution.

For Vacant Storefronts:

Art Installations in Vacant Storefronts
Times Square Arts is looking to enliven empty storefronts across the district with art installations. If you have a vacant space and would be interested in partnering with us to bring more art to our neighborhood, please reach out to Jean Cooney at

Other Business Resources:

NYC Department of Small Business Services (SBS)
SBS has guides, guidelines, and more assistance for small businesses struggling during the pandemic.

Open + Online Free Website Building and SEO Services
Through their program Open + Online, the NYC Small Business Resource Network provides small businesses with free website building or personalized SEO consulting services. Open + Online can help businesses with their basic online presence, an e-commerce website, or a restaurant website complete with online ordering capabilities.

NYC Accelerator
Get free energy efficiency technical guidance to help control costs, meet local law compliance (such as the Climate Mobilization Act), boost performance, increase energy savings, access financial assistance and reduce carbon emissions. Any privately owned NYC restaurant, commissary, or building less than or equal to 5,000 square feet is eligible. To get started, give the accelerator team a call at (212)-656-9202 and they will set you up with a dedicated account manager.

NYC Business Quick Start
The Department of Small Business Services Quick Start program will provide your restaurant, personal care establishment or retail store with a dedicated, direct contact to assist with any and all issues with City agencies – including violations, inspections, compliance and permits. All issues funneled through this program will be responded to in 48 hours and resolution will be prioritized and expedited. Services are free! Learn more on their website or call their hotline at (888)-727-4692.

Small Business Resource Network
Are you looking for assistance with grants, financial advice, free marketing resources, and other resources to help your business right now? The NYC Small Business Resource Network has a team of on-the-ground Recovery Specialists to guide you to the resources you need. Complete a brief intake form and a Recovery Specialist will reach out to provide personalized guidance & recovery resources to sustain your business.

Neighborhood Challenge: Connect & Recover
The neighborhood challenge program is an online open innovation platform by the NYC Dept of Small Business Services to crowdsource local challenges, build upon those submitted by others, and facilitate collaboration with the tech community on implementing viable pilot projects. Initial challenge submissions for the storefront business campaign will be due by June 1st. 

RXRVolunteer Network
RXR Realty has launched RXRVolunteer, a platform to connect local non-profits and small businesses impacted by COVID-19 with volunteers from the RXR community of employees, tenants, vendors, partners, investors, and friends. Volunteers will have an opportunity to align their professional skills with the needs of individuals, non-profits, and small businesses to help support them through the immediate crises and beyond, and businesses and non-profits will benefit from the connection to high-skilled volunteers.

Hospitality Industry-Specific Resources:

Donating food: The Food Education Fund, a 501(c)(3) nonprofit, is working to create a space to share resources on available food sources for families, collect information on possible food donations from organizations that will be suspending operations, and share general resources.

Alternative Marketing Opportunities:

  •  What's your reopening story? NYC & Co's All In NYC campaign is a revitalization initiative that aims to support local businesses by rallying New Yorkers behind our city’s immutable spirit and infinite experiences. The Times Square Alliance wants to help YOU share your story. Email us at if you're interested and we will send staff to interview you, take photos/videos and post content to our widely followed social media accounts. Here's an example from a Times Square business.
  •  Are you a Times Square business or organization presenting events? Let us know and we'll add your event to the calendar on our website.
  •  The online publication The Skint is collecting open job listings. It doesn’t matter if the opportunity is remote, in-person, high tech, low tech, tech support, desk work, delivery, call center, or anything in between. Submit your job listing.
  •  Restaurants can sign up to be promoted for free through Schneps Media outlets through The World's Fare.

Pro-Bono Services

  •  Do you have a business needing help with a commercial lease issue in New York City? You may be eligible for free legal services from SBS's Commercial Lease Assistance Program. Request free legal commercial lease assistance.
  •  The City Bar Justice Center COVID-19 Small Business Remote Legal Clinic is an opportunity for New York City’s entrepreneurs and small businesses who have suffered adversely from the impact of the COVID-19 crisis to receive free, limited-scope legal advice. Contact the legal clinic.

Resources for Immigrants/Recursos para immigrantes

The following documents contain advice, resources and support options for immigrants living in New York City. / Los siguientes documentos contienen consejos, recursos y opciones de apoyo para inmigrantes que viven en la ciudad de Nueva York.

Best Practices 

Stop the spread and help NYC recover by practicing these 5 steps: 1) Wash your hands, 2) practice social distancing, 3) wear a face covering, 4) stay home if you're sick, and 5) get tested regardless of symptoms. Free COVID-19 tests are confidential and safe. Go to NYC.Gov/COVIDTest or text "COVID TEST" to 855-48 to find a testing site near you. Most results are returned in about 3 to 5 days. Be sure to answer any calls from NYC Test+Trace or (212) numbers to get free resources and support.

Guidelines from the Center for Disease Control:

  • Wear a mask
  • Stay 6 feet away from others
  • Get vaccinated
  • Avoid crowds and poorly ventilated spaces
  • Wash your hands often
  • Cover coughs and sneezes
  • Clean and disinfect
  • Monitor your health daily

Additional tips from the NYC Department of Health:

  • Stay home if sick or if recently exposed to COVID-19!
  • Avoid travel
  • Get tested, whether or not you have symptoms. You can access free COVID-19 tests in New York. Find a testing site.

How You Can Help

A number of organizations in the area and across New York are working their hardest to make sure that those in need are able to get help as we deal with the impact of business closings, layoffs or uncertain employment, lack of healthcare, illness, and more.

Broadway Cares/Equity Fights AIDS has a COVID-19 donation page to help those onstage and behind the scenes in the theater world get health care, emergency financial assistance and counseling during the pandemic. 

The Actors Fund provides emergency financial assistance and more to those working in the entertainment industry.

Encore Community Services is providing take-out lunch and home delivered meal service for the elderly and homebound in Midtown. Donate through the link below, or email Jennifer Asquino at to volunteer to help deliver meals or pack up food, Monday through Saturday. 

Breaking Ground develops and sustains exceptional supportive and affordable housing as well as programs for homeless and other vulnerable New Yorkers in order to break the cycle of homelessness.

Covenant House provides housing and supportive services to youth facing homelessness. They have identified accessible, safe quarantine space at each of their houses so they can care for any of their residents in social isolation if necessary.

Other organizations like Food Bank of New York City and City Harvest are also continuing their work to make sure that New Yorkers in need have access to food, including working with local soup kitchens, food pantries, and other community food programs.

The Mayor's Fund to Advance New York City has a special COVID-19 Emergency Relief Fund to deliver hot meals to medical professionals; raise money for personal protective equipment for hospitals; and support health care workers, local businesses, displaced hourly workers, and other vulnerable New Yorkers.