To continue the tradition of live music at Taste, we partnered with the Hell’s Kitchen Happiness Krewe, which uses artistic and musical performances to spread joy through the neighborhood and drive revenue to restaurants and other small businesses. They engage the community in song, dance, and visual art, all while wearing masks and remaining socially distanced. These performances popped up throughout Taste of Times Square Week in front of participating restaurants and employed artists and musicians who have been disproportionately impacted by COVID-19.  

These surprise performances happened each night between 5:30pm and 7:00pm throughout the district.