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Esterio Segura: Goodbye My Love

March 8 to May 13, 2013
Anita's Way, 4 Times Square (W 42nd - 43rd St between 6th Avenue and Broadway)

Cuban artist Esterio Segura’s installation Goodbye My Love will be installed from March 8 to May 13, 2013, as part of Times Square Arts’ initiative to bring leading contemporary art in multiple forms to visitors of New York City’s Times Square. Goodbye My Love will be installed in Anita’s Way, the pedestrian passageway connecting West 42nd Street with West 43rd Street between 6th Avenue and Broadway. This installation is presented with the Cuban Artists Fund and chashama, and is supported by Rockefeller Brothers Fund.

Esterio Segura is a pioneer of Cuban contemporary art. His installation, Goodbye My Love, is a hanging outdoor installation of 12 planes made of heart-shaped bodies that reference the love found in contemporary relationships that often requires people to be separated from each other.

As a Cuban artist, Segura’s piece also resonates with those who sometimes must be separated from their families in order to leave their countries. As a public artwork, it engages the audience to revisit the work repeatedly from a place of celebration or remembrance. This project upholds ongoing commitments to assist the under-served artist community of Cuban-Americans and, working with Cuban Artists Fund, to further raise awareness within this audience. This work was part of the Havana Biennial in 2012, and its presence in Times Square gives visibility to this important emerging artist coming from an economically and politically challenged country.

For the duration of the installation, Aureole, the restaurant that is located next to Anita’s Way at 135 West 42nd Street, will offer a pastries and a specialty cocktail inspired by Goodbye My Love.

'Bonbon Voyage' are light pastry bites by Pastry Chef Pierre Poulin inspired by the romance and artistry of the installation. The specialty cocktail, created by Wine Director Justin Lorenz, features sparkling wine, Figenza Fig Vodka, Raspberry Purée, Pimms, Lemon Juice.

Follow Goodbye My Love on Twitter using #SeguraTSq.

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