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1st Amendment PeopleMidnight Moment: Andrew Sloat, 1st Amendment (excerpts). October 1 -31, 2013;  11:57pm - midnight every night.  Photograph by Ka-Man Tse for @TSqArts.

Andrew Sloat's 1st Amendment (excerpts) will premiere just before midnight on Tuesday, October 1st and play nightly 11:57pm - midnight throughout the month. Midnight Moment is a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts.  This month's program is presented in partnership with AIGA/NY.  

This partnership with AIGA is highlighted during October, a key time for NYC to concentrate on design.  It will be up throughout the International Downtown Association Global World Congress and through the openhousenewyork weekend, where it and the signs will feature in midnight guided tours.  Additionally, it will screen at the AIGA national conference in Minneapolis this month.

About 1st Amendment (excerpts)
A place like Times Square can exist only because the rights of free speech and assembly are broadly defined and protected in America; and yet in an urban environment, these freedoms are also constantly negotiated.  This twelve-channel video celebrates the simple words that make this globally-famous place possible, using a few of the basic elements that Times Square is made of: color, words and movement.  By placing the text amidst the swirling masses who've come to witness the most famous crossroads of individual and commercial speech, this film asks the viewer to pause and reflect on the condition of our elemental freedoms we sometimes take for granted.

Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program, formerly known as Times Square Moment: A Digital Gallery, premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists.  Past artists featured in the program include Robert WilsonTracey Emin;  Björk and Andrew Thomas Huang,  JR,  Seoungho Cho; Neil GoldbergNabil Elderkin, Andrew van der Westhuyzen and Gregory SternVicki DaSilva, Surabhi Saraf, and Elly Cho;  Erika Janunger; Takeshi MurataBel Borba with Burt Sun and André Costantini;  Brian Gonzalez (aka Taxiplasm); and Yoko Ono.  

Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands. Every show begins at 11:57pm with a "countdown" that signals the start of the 3 minute nightly presentation. Content changes monthly; selected works are announced in the weeks preceding the start of a new show as are the exact signs participating in that month's selection.

1st amendment shall makeMidnight Moment: Andrew Sloat, 1st Amendment (excerpts). Photograph by Ka-Man Tse for @TSqArts.

1st Amendment United StatesMidnight Moment: Andrew Sloat, 1st Amendment (excerpts). Photograph by Ka-Man Tse for @TSqArts.



Midnight Moment Reception R LoungeMidnight Moment reception at R Lounge. Photograph by Aria Isadora/BFAnyc.com

CLICK HERE for more images from the Midnight Moment reception with guests from AIGA/NY and International Downtown Association on October 7, 2013.

About the Artist 

Andrew Sloat is a graphic designer and filmmaker.  He makes books, advertisements, educational videos, and ephemera for non-profits, cultural institutions, and coroporate clients.  He lives and works in Brooklyn, teaches in the graphic design MFA program at Rhode Island School of Design (RISD), and is active in local and state-level good-government activism.  For more info, please visit www.andrewsloat.com.

Times Square Advertising Coalition (TSAC)

Times Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community.   Members of TSAC include:  ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, The Times Square Alliance, The WOW Factor and Thomson Reuters. www.timessquareadcoalition.org


The mission of AIGA/NY is to identify and define issues crucial to its membership and the design profession; to explore and clarify these issues for the purpose of helping to elevate the standards of the business of design; and to create a forum for the exchange of information, views, ideas and techniques among those engaged in the profession.  http://aigany.org