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Midnight Moment May 2013 JR INSIDE OUT PROJECT photo by Ka-Man TseMidnight Moment: INSIDE OUT PROJECT by JR;  11:57pm - midnight,  May 1 - 31, 2013; photograph by Ka-Man Tse for @TSqArts

Midnight Moment JR INSIDE OUT PROJECT May 2013 Midnight Moment: INSIDE OUT PROJECT by JR;  11:57pm - midnight,  May 1 - 31, 2013; photograph by Ka-Man Tse for @TSqArts

Midnight Moment celebrates its first anniversary by turning the Crossroads of the World into a creative hub featuring a specially created film for the screens of artist JR’s large-scale participatory INSIDE OUT PROJECT.  This short film is a mashup of INSIDE OUT’s global art actions and uses footage from the  documentary film, INSIDE OUT: THE PEOPLE’S ART PROJECT, which premiered at the Tribeca Film Festival on April 20th and airs on HBO on May 20.  

The three-minute film specially made for the Times Square screens will be shown nightly at 11:57 pm throughout the month of May, coinciding for 10 days with INSIDE OUT NEW YORK CITY, the current installation of JR’s large-scale participatory project featuring the creation of self-portrait posters of visitors to New York and the pasting of these images onto Duffy Square.   Click here to view INSIDE OUT NEW YORK CITY.

The artist has realized projects across the world in many different cities, including favelas in Brazil, trains in Kenya, walls in the West Bank, and most recently in Berlin. INSIDE OUT NEW YORK CITY engages all five boroughs of New York as the photo booth truck made early visits to the Bronx, Staten Island, Queens, and Brooklyn. The initial portraits pasted in Times Square featured community members from New York City neighborhoods affected by Hurricane Sandy—the Staten Island waterfront, the Rockaways, and Red Hook. The photo booth truck is open daily through May 10 from noon to 8p.m. in Duffy Square and portraits are free.

Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program, formerly known as Times Square Moment: A Digital Gallery, premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists.  Past artists featured in the program include Robert WilsonTracey Emin;  Björk and Andrew Thomas Huang,  Seoungho Cho; Nabil Elderkin, Andrew van der Westhuyzen and Gregory SternVicki DaSilva, Surabhi Saraf, and Elly Cho;  Erika Janunger;  Takeshi MurataBel Borba with Burt Sun and André Costantini;  Brian Gonzalez (aka Taxiplasm); and Yoko Ono.  

Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands. Every show begins at 11:57pm with a "countdown" that signals the start of the 3 minute nightly presentation. Content changes monthly; selected works are announced in the weeks preceding the start of a new show as are the exact signs participating in that month's selection.


Times Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community.   Members of TSAC include:  ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, The Times Square Alliance, The WOW Factor and Thomson Reuters. www.timessquareadcoalition.org

Times Square Arts, the public arts program of the Times Square Alliance, presents leading contemporary art and performances in multiple forms and media to more than 400,000 daily visitors to New York City’s Times Square, making it one of the highest profile public arts programs in the United States. Since its inception, Times Square Arts has featured works by a diverse group of more than five dozen prominent and emerging artists. Working in partnership with cultural institutions and festivals, the program is further supported by Rockefeller Brothers Fund and, the Department of Cultural Affairs of NYC.  Follow us on Twitter @TSqArts


About the Artists

JR exhibits freely in the streets of the world, catching the attention of people who are not typical museum visitors. In 2006, he created Portrait of a Generation, portraits of suburban “thugs” that he posted, in huge formats, in the bourgeois districts of Paris. This illegal project became “official” when the Paris City Hall wrapped its building with JR’s photos. In 2007, with Marco, he made Face 2 Face, the biggest illegal exhibition ever. JR posted huge portraits of Israelis and Palestinians face to face in eight Palestinian and Israeli cities. In 2008, he embarked on a long international trip for Women Are Heroes, in which he underlines the dignity of women who are often the targets of conflicts, and created The Wrinkles of the City. In 2010, his film Women Are Heroes was presented at Cannes. In 2011 he received the TED Prize, after which he created Inside Out, an international participatory art project that allows people worldwide to get their picture taken and paste it to support an idea and share their experience – as of March 2013, over 130,000 people from more than 100 countries have participated. As he remains anonymous and doesn’t explain his huge full-frame portraits of people making faces, JR leaves the space empty for an encounter between the subject/protagonist and the passer-by/interpreter. That is what JR's work is about, raising questions. Follow JR on Instagram (@jr) and Twitter (@jrart).

Cécile Dessertine is a French editor born in Grenoble. After studying Physics and Sociology, she self-taught herself the process of video editing. Stimulated by documentary film, she sustains her sensibility in telling stories. Cecile participated in a few projects in the realm of music videos and TV programming and met JR in 2009 during his Paris exposition. They began to work together in 2010. From their collaborations they create poetic movies that complete JR's artwork and productions. Recently, they've worked together in producing video art pieces for JR's exhibitions in which these works have been screened in significant galleries and Museums all around the world. In parallel to her work with JR, Cécile has also participated in a number of documentaries working with french as well as american directors such as Sol Guy, Danielle Beverly and Ladj Ly from the French Kourtrajmé crew.

About INSIDE OUT PROJECT

After he was awarded the TED Prize in March 2011, JR launched a global participatoryart project—the INSIDE OUT PROJECT—inspired by his large‐format street “pastings.” The concept of the project is to give everyone and anyone the opportunity to share their portrait and a statement of what they stand for, with the world. Each black and white portrait is turned into a poster. Then, as groups gathered around a common statement, participants from all over the world paste the posters in a public space. This process transforms peoples’ identities into pieces of artistic work. INSIDE OUT PROJECT is primarily produced from a studio in NYC, where portraits are printed and shipped around the world. INSIDE OUT Photo Booths, however, bring the printers directly to the streets—enabling the public to participate instantly and for free. Nearly 70,000 portraits have been printed at INSIDE OUT PROJECT Photo Booths located around the world in such locations as Centre Pompidou (Paris), Les Rencontres de la Photographie (Arles), various towns in Israel and Palestine, Emirati Expressions (Abu Dhabi), Galerie Perrotin in Paris and Hong Kong, Vevey in Switzerland, in Tokyo and across Japan (with a Photobooth truck). Their INSIDE OUT PROJECT group actions are documented, archived and exhibited online at www.insideoutproject.net. Over 130,000 posters have been sent so far in more than 100 countries. For recent photos and updates on the project, visit www.facebook.com/InsideOutProject.

Please contact nyc@insideoutproject.net for any inquiry.

Midnight Moment May 2013 JR INSIDE OUT PROJECT Midnight Moment:  INSIDE OUT PROJECT by JR;  11:57pm - midnight,  May 1 - 31, 2013; photograph by Ka-Man Tse for @TSqArts

Midnight Moment May 2013 JR INSIDE OUT PROJECT

Midnight Moment:  INSIDE OUT PROJECT by JR;  11:57pm - midnight,  May 1 - 31, 2013; photograph by Ka-Man Tse for @TSqArts

Midnight Moment: INSIDE OUT PROJECT by JR;  11:57pm - midnight,  May 1 - 31, 2013; photograph by Ka-Man Tse for @TSqArtsMidnight Moment:  INSIDE OUT PROJECT by JR;  11:57pm - midnight,  May 1 - 31, 2013; photograph by Ka-Man Tse for @TSqArts

Midnight Moment: INSIDE OUT PROJECT by JR;  11:57pm - midnight,  May 1 - 31, 2013; photograph by Ka-Man Tse for @TSqArtsMidnight Moment:  INSIDE OUT PROJECT by JR;  11:57pm - midnight,  May 1 - 31, 2013; photograph by Ka-Man Tse for @TSqArts