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Midnight Moment: Nature Theater of Oklahoma, Life and Times - Episode 4.5.  September 2013 Photograph by Ka-Man Tse Midnight Moment: Nature Theater of Oklahoma, Life and Times: Episode 4.5.  September 1 - 30, 2013; 11:57pm - midnight every night. Photograph by Ka-Man Tse for @TSqArts. Midnight Moment is a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts. This month's program is co-presented with the French Institute Alliance Française (FIAF) as part of FIAF’s 2013 Crossing the Line Festival.  
 

The seemingly ordinary event of a woman playing with her beloved cat in hand-drawn animation takes over the screens of September’s Midnight Moment.  Created by award-winning New York art and performance group Nature Theater of Oklahoma, the colorful and intimate animated film brings this experimental theater group's work to over fifteen of the largest digital signs in Times Square.  The video will premiere just before midnight on September 1st and play every night throughout September from 11:57 p.m. – midnight.  

The Midnight Moment is a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts. This month's program is co-presented with the French Institute Alliance Française (FIAF) as part of FIAF’s 2013 Crossing the Line festival.

The three-minute hand-drawn animation is a part of the Nature Theater of Oklahoma’s epic Life and Times series, a sixteen-hour, multi-art serial created from a single phone conversation with a 34-year-old woman, who tells her whole life story up to the present day.  The clip is taken from Episode 4.5, originally a 30-minute animated film that begins with the end of high school and the search for love.

Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program, formerly known as Times Square Moment: A Digital Gallery, premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists.  Past artists featured in the program include Robert WilsonTracey Emin;  Björk and Andrew Thomas Huang,  JR, Jack GoldsteinRyan McGinleySeoungho ChoNeil GoldbergNabil Elderkin, Andrew van der Westhuyzen and Gregory SternVicki DaSilva, Surabhi Saraf, and Elly Cho;  Erika JanungerTakeshi MurataBel Borba with Burt Sun and André Costantini;  Brian Gonzalez (aka Taxiplasm); and Yoko Ono.  

Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands. Every show begins at 11:57pm with a "countdown" that signals the start of the 3 minute nightly presentation. Content changes monthly; selected works are announced in the weeks preceding the start of a new show as are the exact signs participating in that month's selection.

 OK theater midnight moment Midnight Moment: Nature Theater of Oklahoma, Life and Times: Episode 4.5.  September 1 - 30, 2013; 11:57pm - midnight every night. Photograph by Ka-Man Tse for @TSqArts. Midnight Moment is a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts. This month's program is co-presented with the French Institute Alliance Française (FIAF) as part of FIAF’s 2013 Crossing the Line Festival.  

OK theater 2 midnight momentMidnight Moment: Nature Theater of Oklahoma, Life and Times: Episode 4.5.  September 1 - 30, 2013; 11:57pm - midnight every night. Photograph by Ka-Man Tse for @TSqArts. Midnight Moment is a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts. This month's program is co-presented with the French Institute Alliance Française (FIAF) as part of FIAF’s 2013 Crossing the Line Festival.  
 

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About the Artist 

Nature Theater of Oklahoma is an award-winning New York art and performance group under the direction of Pavol Liska and Kelly Copper. Since Poetics: a ballet brut, our first dance piece created as an ensemble, Nature Theater of Oklahoma has been devoted to making the work we don't know how to make, putting ourselves in impossible situations, and working from out of our own ignorance and unease.

The Off-off-Broadway company Nature Theater of Oklahoma present themselves by quoting Franz Kafka. It is also from his novel Amerika that they have taken their name:

"Personnel is being hired for the Theater in Oklahoma!  The Great Nature Theater of Oklahoma isc alling you!  It's calling you today only!  If you miss this opportunity, there will never be another!  Anyone thinking of his future, your place is with us!  All welcome!  Anyone who wants to be an artist, step forward!  We are the theater that has a place for everyone, everyone in his place!  If you decide to join us, we congratulate you here and now!  But hurry, be sure not to miss the midnight deadline!  We shut down at midnight, never to reopen!  Accursed be anyone who doesn't believe us!"

               -- Franz Kafka, Amerika

Please visit:  www.oktheater.org.
Twitter: @oktheater
Facebook: https://www.facebook.com/oktheater
 

Times Square Advertising Coalition (TSAC)

Times Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community.   Members of TSAC include:  ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, The Times Square Alliance, The WOW Factor and Thomson Reuters. www.timessquareadcoalition.org
 

Crossing the Line

Crossing the Line is the French Institute Alliance Française (FIAF)'s annual fall festival, presenting interdisciplinary works and performances in New York. The festival explores the dialogue between artist and public, andexamines how artists help re-imagine the world as critical thinkers and catalysts for social evolution. Crossing the Line is initiated and produced by FIAF in partnership with leading cultural institutions. The festival's seventh edition takes place this year from September 19-October 13, 2013. Complete line-up and tickets will be available on August 6. For more information, visit fiaf.org/ctl.
 

About the French Institute Alliance Française (FIAF)

FIAF's mission is to create and offer New Yorkers innovative and unique programs in education and the arts that explore the evolving diversity and richness of French cultures. FIAF seeks to generate new ideas and promote cross cultural dialogue through partnerships and new platforms of expression. Please visit fiaf.org
 

#MidnightMoment    

Midnight Moment: Nature Theater of Oklahoma, Life and Times: Episode 4.5.  September 1 - 30, 2013; 11:57pm - midnight every night. Preview on American Eagle Times Square courtesy of Dave Taylor.