Since 1960—from their first successful full-service drugstore on Broadway between Duane and Reade Streets in Manhattan—Duane Reade has grown to become the most recognized drugstore chain in metropolitan New York. In 2010, Duane Reade became part of the Walgreens family of companies and today their stores carry an extensive assortment of pharmacy items as well as vitamins, nutritional products, cosmetics, greeting cards and photo processing.