This is Broadway:

The Broadway League has launched THIS IS BROADWAY, a historic initiative to welcome theater lovers back to Times Square following the industry’s 18-month shut down. THIS IS BROADWAY is the result of unprecedented partnerships between theater owners, myriad behind-the-scenes professionals, and industry competitors to create a unified comeback campaign that shouts to the world “Broadway is BACK!” and celebrates an international art form that is quintessentially American.

The campaign kicks off with the "THIS IS BROADWAY" celebratory film, voiced by Oprah Winfrey with footage from 99 Broadway shows, 735 actors, and one dog.

 

 


 

Once you've watched the video, check out ThisIsBroadway.org for a comprehensive overview of what's playing on Broadway, a unique recommendation engine, real-time updates about Broadway's return, and the Win All Of Broadway Contest — a first-of-its-kind contest in which one lucky winner will receive four tickets to every single Broadway show in the 2021–2022 season.

Also part of the campaign is Curtain Up!, a free three-day festival with interactive experiences, panels, live concerts, and performances. Curtain Up! will take place from Friday, September 17 – Sunday, September 19.


Broadway Returns:

Ticket sales have resumed for Broadway performances!

 the owners and operators of all 41 Broadway theatres in New York City will require vaccinations for audience members, as well as performers, backstage crew, and theatre staff, for all performances through October 2021. Masks will also be required for audiences inside the theatre, except while eating or drinking in designated locations.

Broadway Donations:

Broadway Cares/Equity Fights AIDs and The Actors Fund both provide emergency financial assistance and other resources to those working onstage and behind the scenes in the entertainment industry. 

TDF is asking for donations to their Lifeline Campaign, as their primary stream of revenue has been closed with performance venues. They are hoping to raise $500,000 before June 30.


For generations, the Broadway theater district has brought captivating hit musicals and classic modern dramas to visitors. Today, the dazzling lights of the Great White Way attract millions of theatergoers annually. Buzzworthy blockbusters play next to small downtown transfers; revivals of 1930s productions run side-by-side with cutting-edge, technically advanced productions; young, aspiring actors take the stage with veteran stars and celebrities fresh from Hollywood films. Whether you’re getting your tickets straight from the box office, buying online or waiting in line at the TKTS booth on Duffy Square, Broadway offers a Times Square experience for everyone to enjoy.

There’s no business like show business, especially on Broadway — and especially on Broadway, that business is constantly changing. If you want to stay in the loop on Broadway community news, box office buzz, current and upcoming productions, and more, here are a few places to start: