Christened in 1999 but only truly defined by the present, The Time New York serves as the preferred haunt for many entertainers, celebrities, artists and the rest of the creative class. Yet what feels sophisticated at first glance is, with closer inspection, revealed as something more. Revealed bit by bit within the space, a layer of fun and whimsy is added through little twists that procure touches of the unexpected, contributing to a feeling of unwrapping and the excitement of play.
The openness and transparency of the lobby contrasts with the hidden areas of an enclosed bar and lounge immediately adjoining. Taking inspiration from the idea of a corset, these spaces are slowly unveiled throughout the journey to those persistent enough to pursue them. On the floors above, lie private accommodations offering sleek finishes, exceptional in-room hotel amenities and glimpses of the city. The final reveal, a spectacular Penthouse, is one visited by few but desired by all.