Christened in 1999 but only truly defined by the present, The Time New York serves as the preferred haunt for many entertainers, celebrities, artists and the rest of the creative class. Yet what feels sophisticated at first glance is, with closer inspection, revealed as something more. Revealed bit by bit within the space, a layer of fun and whimsy is added through little twists that procure touches of the unexpected, contributing to a feeling of unwrapping and the excitement of play.