Looking to get more out of your Times Square? Join the Crossroads Program

Crossroads is the Alliance's free benefits program for local employees and residents. You work or live in Times Square — and we want to help Times Square work for you. That means helping you discover the the best of the district, through everything from exclusive discounts at neighborhood businesses to information about new business openings, local events, historical tidbits, and everything else we think might be relevant to your life in Times Square.

After all, whether you work backstage or in an office, whether you check customers out at a register or check guests in at a hotel desk, whether you bus tables or clean rooms, whether you live here or you just feel like you do... you put time and energy every day into making Times Square a creative and vital space. You deserve something in return.

Our primary way of keeping in contact with you and keeping you informed is through our monthly Crossroads Newsletter, where we tell you about new discounts, upcoming events, and various other things taking place in the district — as well as sending out the occasional survey so we can hear back from you. Sign up for the Crossroads Newsletter at the link below; make sure to specify that you live or work here, or the option won't appear!

(Do you work here and also want to receive our monthly business-centric newsletter? Sign up for our Business to Business newsletter, at the link above as well.)


You can also download the Crossroads app, where you can find deals, events, and insider posts, including 10% off your bill at all TSQ MKT food kiosks all the time. That means more empanadas, tacos, soup, wafels, burgers, bao, and other treats to brighten your day! To take advantage of these offers, just download the Crossroads app now from the Microsoft App Store, Google Play and Apple App Store.

Crossroads Program FAQ

What is the Crossroads Program?

Crossroads is the Alliance's free benefits program for local employees and residents, helping you discover the the best of the district through exclusive discounts at neighborhood businesses; information about new business openings, local events, historical tidbits, and everything else we think might be relevant to your life in Times Square; and more.

If you live or work in the district, sign up for the monthly Crossroads newsletter to stay informed about what's happening in the district and what special offers we have for you. Make sure to specify that you live or work in the district!


The Crossroads mobile app also enables the Times Square Alliance to directly notify users about exclusive deals and events and provide Insider content just for locals.

Which businesses participate and what types of deals do they offer?

Under the new program launched in 2017, the Alliance promotes fewer deals with deeper discounts for a shorter period of time than ever before, enabling us to work with more of our businesses throughout the year. Offers range from 20% off at lunch to discounts on entertainment venues and shopping. In the past, we have worked with the TSQ MKT kiosks, John's of Times Square, Mia's Brooklyn Bakery, The Ribbon, and more.

As a business in Times Square, how can I get involved in the Crossroads Program?

We are looking for creative neighborhood partners who are interested in offering exclusive discounts and opportunities in Times Square. Participation in the program is free. Please email Billy Richling, Constituent & Communications Manager, for more information on how to get involved with the program and promote your business with local employees and residents, as well as making sure that your employees stay informed about what's new in Times Square.

How can I enjoy the benefits of the Crossroads Program?

Make sure you're signed up for the Crossroads newsletter to get regular monthly updates on what's going on in the district. (You will need to specify whether you live or work in the district.)

You can also download the Crossroads App in the Apple Store, the Windows Store, or Google Play. The app contains three sections: Deals, Events, and Insider. To redeem a deal, make sure you’re at the deal location; when you press “Redeem Now,” show the redemption screen to your sales associate or server. Check out upcoming neighborhood events in the Events tab, and discover new facets of the district with Insider posts.

What is the Times Square Alliance?

The Times Square Alliance works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century. Founded in 1992, the Alliance keeps the neighborhood clean and safe, promotes local businesses, manages area improvements and produces major annual events with partners, including New Year's Eve, Solstice in Times Square and Taste of Times Square. As the custodians of Times Square, the Alliance works everyday to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City.