Donate to the Times Square Alliance

Founded in 1992, the Times Square Alliance is a nonprofit business improvement district that improves and promotes Times Square — from core services like keeping Times Square clean and safe, to public programming like contemporary art commissions, free concerts and events, and important community service initiatives — distinguishing the neighborhood as an internationally celebrated cultural district. Your support enables us to fulfill our mission to improve and promote the Times Square District and expand our role as a vital public space and cultural destination.

For additional information on ways to support the Alliance, please contact Erin Mizer Helton, Partnerships Manager, at or 212-452-5214.  The Times Square Alliance is a 501(c)3 not-for-profit organization and all donations are tax-deductible to the extent allowed by law.


If you would like to donate by mail, please make your check payable to 'Times Square Alliance' and send it to the below address:

Times Square Alliance
Attn: Development
1560 Broadway, Suite 1001
New York, NY 10036

Matching Gifts

Double or triple your donation to the Alliance with a matching gift. If your company has a matching gift program, please contact Erin Mizer Helton, Partnerships Manager, at or 212-452-5214.


By using AmazonSmile for your online shopping, Amazon will donate 0.5% of your purchase costs to the Times Square Alliance at no additional cost to you. Sign up and select “Times Square District Management Association” as your charity of choice and all of your future purchases through AmazonSmile will support community programming and cultural offerings at the Alliance.

AmazonSmile: You shop, Amazon gives.

Institutional Support

Support from foundations, corporations and government agencies is crucial to the Times Square Alliance’s public programs, including free concerts and events, contemporary art installations, and community service initiatives. Institutional supporters of the Times Square Alliance and Times Square Arts receive public recognition for their generosity and insider access to our events and programs. For more information, please contact Anna Starling, Vice President of Development & Strategic Partnerships, at or 212-452-5292.