I'm donut ?

Welcome to I'm donut ?, where tradition meets innovation under the guidance of our founder, Chef Ryouta Hirako. Poised to captivate the heart of New York City with their first U.S. location in Times Square, I'm donut ? redefines the very essence of what a donut can be. They offer sweet and savory donuts, equally delicious at breakfast, lunch, dinner or late night.

The playful question mark in their name, "I'm donut ?", is a nod to our innovative approach—constantly questioning and creatively expanding the boundaries of traditional pastry.

At the core of their offerings are nama donuts, known for their fresh, melt-in-your-mouth experience. The term "nama" means "fresh" or "raw" in Japanese, and it is used to describe these donuts due to their notably light, soft, and moist texture. The meticulously handcrafted brioche dough is made with a proprietary blend of premium ingredients. The dough and toppings are handcrafted on-site daily, ensuring a premium, unforgettable donut.