NYCF Comedy Lab: A Playbook for Marketers

To celebrate the 20th Anniversary of the New York Comedy Festival, NYCF is partnering with The Martin Agency to launch its first master class in how the best brands embrace humor to drive results.  Hear from some of the most innovative—and daring—marketers on best practices for using comedy in ways that are relevant to the brand, entertain the consumer and drive the bottom line. Joining the conversation will be some of the funniest creators on social media, along with stand-up comedians who are embracing branded content work, experts on the effects that laughing has on our brains… and our behavior as consumers. The workshop will cover how to use humor in ad creative, social media, and at live experiences. This event will be great for brand marketers and brand storytellers of all kinds who want to help AdLand reclaim its place in comedy culture.