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MODU and Eric Forman Studio’s Heart Squared is the winner of the 12th Annual Times Square Valentine Heart Design Competition, which was curated by Cooper Hewitt, Smithsonian Design Museum.
Tilted in various directions within a steel frame that evokes the outline of an anatomic heart, the 125 mirrors of Heart Squared transform the spectacle of Times Square into kaleidoscopic images of people, buildings, and brightly-lit billboards. While the position of each mirror seems random, the designers developed a specialized technique to calculate the specific angles in order to hide a playful surprise. As viewers move around the structure towards a special marked location, those hundreds of reflections suddenly coalesce, revealing a pixel heart of urban life surrounded by a field of mirrored sky.
Heart Squared brings people together to discover the heart within — a heart that reflects anyone and everyone who engages with it, its colors and composition changing as the sun rises and sets, as billboard lights and screens shift, and as thousands of people pass by. Viewers can interact spontaneously with one another through the mirrors or find their own experiences within the piece, celebrating their love of the city and the incredible diversity of people within it.
The Times Square Valentine Heart Design Competition is an annual invitation for architecture and design firms to submit proposals for an iconic public art installation that celebrates and communicates love in the heart of this dynamic city during the month of Love in Times Square.