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In Pink_Para_1stchoice, artist Petra Cortright performs a fragmented self-portrait, playing with the relationship between the computer screen and voyeurism, and the Internet’s effect on how we perceive subjectivity. The artist watches herself in the computer screen while singing along to a song we cannot hear. Through the webcam, Cortright presents herself as both subject and object, independent of any male or female gaze. In the context of a public screening, the work becomes a statement about the way women engage with the propagation of images on the Internet, both their own and those intended to represent or appeal to them.
For the month of May, Pink_Para_1stchoice will play on Times Square's electronic billboards each night from 11:57pm to midnight.
Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized on electronic billboards throughout Times Square nightly from 11:57pm to midnight. Presented by the Times Square Advertising Coalition and curated by Times Square Arts since 2012, it has an estimated annual viewership of 2.5 million.