Next time you're in Times Square, show love to our small businesses! We invite you to discover local restaurants and neighborhood gems that keep Times Square a vibrant destination for New Yorkers and visitors from all over the world. You can easily find local places in the Times Square neighborhood for a family meal, holiday shopping, and services for pampering.

Below are just a handful of small businesses you can support in the Times Square community. 


Hamilton: The Store

Calling all Hamilton aficionados! Check out the awesome Hamilton store located at the Paramount Hotel across the street from the Tony Award-winning musical's home at the Richard Rodgers Theater. Stocked with books, t-shirts, calendars, and other musical merchandise, the Hamilton store is a perfect stop to grab gifts for the theater-lover in your life.

Jon Baltimore Music Company

Jon Baltimore grew up working in his father's music repair shop on the old Music Row in the 1970s, and he's continued the tradition just two blocks away on 46th Street. Buy new and vintage woodwind and brass instruments, or get an older instrument repaired.

Roberto's Winds

Founded by Roberto Romeo, Roberto's Winds is a woodwind showroom and repair shop that has served professional musicians from around the world since 1989 and is home to the famous "Mark VI Room," the world's largest collection of vintage Selmer instruments.

Martinique Jewelers

A third-generation family business, Martinique Jewelers has been in Times Square since 1963. If you're in the market for something high-end and sparkly, head to their storefront on 7th Avenue to check out their collection of diamond jewelry, designer charm bracelets, and more.

Theatre Circle

Theatre Circle was designed to evoke the feel of an old-fashioned English theatrical book shop, and it's become a destination for theater fans, carrying a wide range of Broadway mementos, scripts, sheet music, books, and more.


Restaurant Row

Discover a diverse array of culinary options from around the world on a single block this Small Business Saturday! Located on 46th Street between 8th & 9th Avenue, Restaurant Row is made up of local restaurants that offer a wide range of tasty experiences — from Italian flavors, French classics, and Japanese cuisine to authentic dishes from New Orleans.

Apes and Peacocks

The family-run coffee roasters, which began in their Underline location under the High Line, came to Times Square in fall 2019 and brought along their custom coffee blends as well as a small menu of snacks and pastries. Try a cortado or their ceremonial grade matcha.

Bibble & Sip

This family-run business serves up gourmet coffee, espresso, and pastries that are a perfect escape from the cold weather. Trained in French Confectionery and inspired by Asian flavors, Bibble & Sip's creators indulge guests with flavorful treats, including specialty lattes with flavors such as Matcha Jasmine and Lavender, in which all syrups are made in-house, infused with real tea.

Donna Bell's Bake Shop

This tiny take-out bakery, which was named for the mother of co-owner Pauley Perrette, is a favorite among employees in the nearby office buildings for its savory snacks and sweet treats alike, baked fresh each day in their kitchen. Start your day with a breakfast sandwich or recharge with a slice of cake or some pudding in the afternoon.


This location of the family-run business is located inside the Edison Hotel, where beautiful ceiling reliefs enhance the farm-fresh menu, 99% of which can be made gluten-free.

Green Apple Gourmet

Green Apple Gourmet brings healthy on-the-go food options to the district each day, with a fresh salad bar, wide sandwich menu, housemade gelato, and more.

Green Symphony

This quick and easy lunch and dinner spot calls itself "an oasis for vegetarians," with plenty of healthy vegan, vegetarian, and meat options along with a variety of juice combinations.

John's of Times Square

John's of Times Square brings you classic New York thin crust pizza baked in a coal-fired brick oven, all under the soft light of a beautiful stained glass window left from when the space was once a church.


This cafeteria-style Latin lunch spot is another local favorite, with delicious and filling specials that won't break the bank. Get the classic Cuban sandwich or Dominican fried chicken, or try the slow-cooked oxtail or octopus salad.

Mia's Brooklyn Bakery

Mia's packs a lot of baked goods into a small storefront. Since it's open from 6am – 2am, it's there for everyone's needs, whether you're grabbing a breakfast pastry, need a whole cake for a special occasion, or are simply craving one of their tres leches or creme brulee cupcakes.

Lillie's Victorian Establishment

Named after British actress and socialite Lillie Langtry, Lillie's combines an eclectic menu, a wide selection of drinks, and the opportunity to have a Victorian high tea in the middle of Times Square with ornate carvings, antiquities, and other decorations shipped from estates in Ireland.


Sardi's opened in its current location in 1927 and in the near-century since then, it's become a Broadway instition. Theater fans can enjoy the food, the ambiance, and the iconic theatrical caricatures at the place where the Tony Awards were first dreamed up.


Marilyn Monroe Spa

Located inside the Hyatt Centric Times Square, the Marilyn Monroe Spa offers a full menu of beauty and spa services, including spa treatments, massages, facials, hair, makeup, manicures, and pedicures. A visit to this luxurious spot tucked away from the fast-paced world of NYC will be just what you need on the Saturday after Thanksgiving. 

Sam Vasili Shoe Repair

When you need your shoes repaired, rebuilt, or custom-made, go where the Rockettes and the Broadway shows go. Sam Smolyar has run Sam Vasili Shoe Repair for thirty years now, and he and his team are known throughout the theater industry for their impeccable work on all sorts of theatrical shoes, boots, and more.